Consumer Protection (Product Safety)

GPSR (EU General Product Safety Regulation) Compliance Support

GPSR (General Product Safety Regulation) is the EU product safety regulation that took effect on December 13, 2024. It applies to every business selling products to consumers in the EU — including cross-border e-commerce sellers and marketplace sellers — and requires appointing an EU-based “Responsible Person” along with labelling and traceability obligations. Without compliance, your listings risk suspension on major marketplaces such as Amazon and eBay. You can order directly below.

Why It’s Required

Who GPSR Covers and What It Requires

Businesses in scope

All businesses, domestic or foreign, selling products to consumers in the EU — including cross-border sellers, marketplace sellers on Amazon/eBay and the like, and D2C brands.

Main obligations

Appointing an EU-based “Responsible Person”, labelling with manufacturer information and warnings, keeping risk-analysis documentation, and maintaining a contact point for authority inquiries.

Risks of non-compliance

Listing or account suspension on marketplaces, detention at EU customs, and potential administrative penalties.

3 regions covered · Order right here

Authorised Representative Services

Broad coverage

EU Authorised Representative

Covers all 27 EU member states

¥85,000/yr+

✓EU “Responsible Person” appointment service
✓Conformity-check support by product category
✓Contact point for authority & marketplace inquiries

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UK GPSR (UK Responsible Person)

For Great Britain

¥85,000/yr+

✓UK “Responsible Person” appointment service
✓Conformity-check support for UKCA/UK marking
✓Compliance with listing requirements on Amazon.co.uk and other marketplaces

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US Authorised Representative

For the US (incl. CPSC-related products)

¥85,000/yr+

✓US authorised agent appointment service
✓Product registration & document retention support
✓Compliance with listing requirements on Amazon.com and other marketplaces

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The above are indicative annual prices (excl. tax) for typical categories. Prices may vary with your product categories (electronics, cosmetics, toys, medical-related, etc.) and annual sales volume; if so, we will adjust the invoice after purchase. Some categories cannot be handled (pharmaceuticals, weapons, food, etc.) — if in doubt, please contact us.

If you sell packaging, electrical & electronic equipment, or batteries

Separate from GPSR (product safety), you may also need to register for EPR (Extended Producer Responsibility) schemes in individual EU countries.

See the EPR page →

Not sure which category applies?

Tell us what you sell and we’ll advise the applicable regions and exact pricing.

Consult Us →